Al Etmanski has spent the last 10 years exploring the world of social innovation looking for useful insights about social change that lasts. He's met, read, studied, spoken, applied, travelled, stumbled and written. What emerged from his work were six recognizable patterns and a book that captures the energy of those interactions. In his new book, Al explores the paradox between short term success and minimal long term impact. He suggests that strategies have limitations and that it’s worth paying attention to the deeper patterns of change. Al is hoping these ideas will ignite a resurrection of the ordinary. This genuine Canadian perspective on social change is full of stories about Canadian innovators, activists and entrepreneurs including many Ashoka fellows, which is why we wanted to invite you to our first public discussion about the book’s framework and stories.