Utilize your Year End Fundraising Momentum to Kick Off the New Year

Submitted by Donna Jean Fors... on January 12, 2012 - 12:18pm
Resource Type: Tool | Author: Convio

It's another new year. And with a new year come new goals, new ideas to further your organization's mission and new plans for communicating with your constituents. But it's not all new - there's an opportunity to carry on the heightened year-end fundraising momentum from November and December. If your organization is like most, you received nearly half of your annual online donations in the last two months of the year.

So, how do you capitalize on this momentum? This is a guide of 10 simple steps that can make a big difference in your communications and list-building strategies in the new year. Pick a few that you can put in place today, and think of them as resolutions to ensure the growth of your supporter base for the year to come.

Download the guide now to discover:

  • Why you should mix online and offline communications
  • Easy ways to personalize your message to each of your audiences
  • Using your donors social networks to help grow your list
  • Strategies for sustaining loyalty in a tough economy
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convio_luminate_momentumguide2012.pdf711.84 KB